Brain and Cognitive Impact

Why is Polar Plunging Being Compared to Cocaine Highs?

Why is Polar Plunging Being Compared to Cocaine Highs?

Today we will be exploring the seemingly outrageous comparison between ice baths and a cocaine high… yes cocaine. Now, before you raise an eyebrow or two, let us assure you that we're not suggesting a dip in chilly waters is akin to an illicit substance-induced euphoria. Instead, stick with us as we unravel the science behind this unconventional connection and shed light on why the comparison isn't as far-fetched as it may seem.

Dopamine Dives: Ice Baths vs. Cocaine Highs

Dopamine is a neurotransmitter in the brain that plays a crucial role in regulating mood, pleasure, and reward, often referred to as the "feel-good" neurotransmitter. This chemical orchestrates the symphony of sensations during both ice baths and cocaine highs. Research suggests that ice baths can trigger a dopamine surge, offering a natural high.

Ice Baths: Studies indicate a substantial increase in dopamine levels during and post-ice bath sessions. The cold-induced release of dopamine provides a unique sense of joy and well-being.

Cocaine Highs: Cocaine, a potent stimulant, also plays with dopamine levels in the brain. However, the synthetic high comes with a laundry list of adverse effects, unlike the refreshing experience of an ice bath.

By the Numbers: Ice Baths vs. Cocaine Highs

  • Now, let's break down the figures to highlight the stark disparities between the two experiences:
  • Ice Baths:
    • Average dopamine increase: 250%
    • Levels rise for three hours
    • Can stay in your system for up to six hours
    • Natural, safe, and non-addictive
  • Cocaine Highs:
    • Dopamine Increase of 300+%
    • Short-term dopamine high, followed by sudden crash
    • Long term depletive effects of dopamine

The Ice Tub Enigma:

Enter the Ice Tub, our portable ice bath that provides a controlled and safe environment for embracing the thrill of cold exposure. Instead of diving into unpredictable and hazardous substance-induced euphoria, an ice bath with the Ice Tub offers a refreshing boost to your mood while improving your overall well-being, in an affordable and convenient way for everybody to benefit from.


The Ice Tub invites you to explore the realm where exhilaration meets wellness, proving that sometimes, the most unexpected comparisons reveal fascinating truths. The benefits of Polar Plunging are being revealed everyday, so join us to find out what other unbelievable benefits, like a cocaine high, an ice plunge could offer. Let's break the ice and embark on this journey together!

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